Helping business owners turn ideas into organized marketing actions — with clear strategy, consistent execution, and measurable progress.
I'm a Digital Marketing Specialist and Project Management student based in Vancouver, BC, operating under BINC Agency. I work with business owners who need more structure, visibility, and consistency across their marketing.
My work combines SEO, Google Business Profile optimization, paid ads, content, website updates, reporting, and workflow organization. Most of my experience has been with small and growing businesses, where I often support both the strategy and the hands-on execution.
Currently completing a Diploma in Project Management at Greystone College (2025–2027), strengthening the way I plan, organize, and manage marketing work across different moving pieces.
"Practical marketing works best when ideas, people, content, and data are organized under one clear direction."
I've been in front of cameras since 9 months old — a modelling career that gave me an early, instinctive understanding of visual media, presentation, and how much organization sits behind strong creative work. As a freelance makeup artist from age 14, I was already running a client-facing business while still in high school. At 15, I assisted the lead makeup artist for a live ballet production on TV Globo's Sunday Night Program — one of Latin America's most-watched broadcasts.
At CARUPI — a world-first C2C car marketplace with an eight-figure GMV — I coordinated 40+ photoshoots daily across 6 cities, managing customers, photographers, and logistics simultaneously. Before that, as Customer Success Manager at Controladoria Digital 4.0 — a BI SaaS startup backed by Microsoft and Google for Startups, whose platform managed R$50B+ in client financial data — I worked across customer success, sales, marketing, and product teams.
I've been a guest speaker on personal branding for a full class of young adults, attended summit and networking events representing client businesses, and I'm multilingual: English, Portuguese (native), and French.
Before pushing harder with content, ads, or events, I like to understand what already exists, what is missing, and what needs to be organized first.
Review the offer, audience, current marketing, sales process, customer journey, brand materials, and main priorities before making big decisions.
Turn ideas into a clear roadmap, content calendar, campaign plan, task list, and simple workflow so everyone knows what is happening and why.
Support the work directly where possible, and help coordinate designers, editors, photographers, and other specialists when extra hands are needed.
Use reporting, campaign results, content performance, and customer feedback to understand what is working and what should be adjusted next.
My strongest contribution is not pretending to do everything alone. It is helping bring structure, consistency, and follow-through to marketing work — so business owners have one organized point of contact while the right people support the right tasks.
Helping turn business goals into clear priorities, campaign calendars, content plans, task lists, and manageable next steps.
Google Business Profile, keyword research, website content, local SEO, and search visibility improvements — including LLM-ready structure for AI-driven search.
Social media planning, captions, basic video editing, campaign ideas, creative direction, and coordination with designers or photographers.
Support with Google, Meta, and YouTube campaigns — ad copy, audience planning, creative testing, tracking setup, and performance review.
Website updates, landing pages, structural improvements, tracking setup, and content optimization for better clarity and discoverability.
GA4, Search Console, GBP insights, monthly reports, CRM support, email campaigns, workflow organization, and simple automations.
A snapshot of results from real client work across local SEO, Google Business Profiles, ads, websites, content, and reporting.
Real client work with a clear challenge → action → result structure. Most examples come from small and growing businesses.
Multi-channel engagement building the marketing foundation for a Vancouver bookkeeping firm — website, content, paid ads, reporting, lead capture, and email automation.
A single Google Business Profile, managed consistently with keyword targeting and bilingual optimization — growing from ~7K to 25K+ monthly views, peaking at 32K seasonally.
A brand-new hypnotherapy clinic with no prior online presence. Through local directory setup, SEO, and GBP support, the practice achieved avg. rank 3.0 — beating every established competitor.
Small BC law firm, no prior marketing presence, limited budget. Over 6 months: set up tracking, tested messaging with video ads, and started building owned channels.
Built location and product pages for each Savary Island site. Pages now rank for non-branded queries — bringing in customers searching for tourtiere, coffee shops, and ice cream near them.
Managed GBPs for Tofino, West Vancouver, Municipal Hall, and the Ice Cream Parlour — posts, reviews, and seasonal campaigns across all four.
Built and managed the full email setup for Savary Island — abandoned cart automation and a seasonal campaign calendar with audience segmentation.
Old theme limiting SEO and UX. Migrated theme and re-installed GA4, Facebook Pixel, and site verification for clean tracking from day one.
Built client-facing reports combining GBP, GA4, and Search Console — helping clients see traffic sources, CTR trends, and monthly performance clearly.
Supported Google Ads for a logistics service company and produced/edited video ads that outperformed static creatives on Google and Meta.
Expanded thin content, simplified navigation, and configured GA4 + Search Console for clients starting from no proper tracking.
Real screenshots from client accounts — showing before/after, growth over time, and the kind of results that happen when the foundation is set up correctly.
Search Console data after just 1 month of work — 52 clicks vs 19 same period last year (+173%). Average position jumped from 46.9 to 18.9, and CTR tripled from 0.2% to 0.6%. Within the first week, the client also received +5 leads directly from AI search (ChatGPT, Perplexity) referencing their services — a result of LLM-ready content structure applied from day one.
The Tofino location page for Savary Island Pie Company — one of four location pages created (Tofino, West Vancouver, Municipal Hall, Ice Cream Parlour), each built with keyword-rich content covering their full menu, products, and local search terms. Now ranking for non-branded queries like "tourtiere near me" and "coffee shop west vancouver".
"Do I Need an Immigration Lawyer?" — an interactive lead qualification quiz built for Pact Law. Visitors answer 8 questions about their immigration situation and receive a personalized result. If a lawyer is recommended, a direct booking CTA is shown. Qualifies leads automatically without the lawyer spending time on initial screening calls.
544 published posts across Google Business Profiles — the backbone of local SEO visibility. Consistency in GBP posting signals activity to Google, builds brand awareness, and drives the compounding impression growth visible in client data. This is the operational discipline behind results like +716% visibility and +100% profile views.
Ilona Spaar Clinical Hypnotherapy ranked #1 with avg. position 3.0 — ahead of Vancouver Hypnotherapy (3.24), Vancouver City Hypnotherapy (4.45), Pleasant Hypnosis (5.39), and Accelerated Hypnotherapy (5.67). The clinic was brand new with no prior online presence. Achieved through local directory submissions, GBP optimization, and keyword-rich content — in under one year.
Short-form video ads and social reels — produced and edited with emphasis on clear messaging, brand fit, and platform requirements.
Short-form video presenting one of the Savary Island Pie Company locations — produced for social media and local brand awareness.
YouTube video ad produced end-to-end for Pact Law — strategy, script, recording direction, editing, and campaign setup.
One of two YouTube video ads produced for Seas the Books — scripted, directed, edited, and managed as a live campaign.
A glimpse of the other side — modelling and self-directing a shoot with a videographer. The visual background that informs how I approach creative work for clients.
"I'm open to conversations with business owners who need support organizing their marketing, improving visibility, and building a clearer foundation for growth."
